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That of taking the cell phone at all times to check what is happening with the world on social networks, has become a routine that accompanies my day to day when I wake up, when I have lunch, when I go for a walk, when I even wait for the arrival of someone. plus. It is only now that I am aware of such a practice. However, I know very well that more than one person must have already realized that they are immersed in this habit just like me. The days continue to pass since such an idea was conceived in my mind. And in short, I can conclude that I feel that it is inevitable for me not to follow my activities without checking social networks with some frequency. And it is that, to tell the truth, I am always feeling motivated to find news that can later be useful to me in an upcoming meeting with my friends or with my co-workers. As I mentioned earlier, I know I'm not the only one who lives by their cell phone or their social networks. Starting because it is clear that for some this virtual medium has become a way of subsistence that there is no turning back. Now, the question that arises in me is: What happened so that social networks are now part of our daily lives? And more knowing that not so many years have passed since they were created and we can no longer even remember our lives before their creation. Well, it's an exaggeration. For my part, I can remember what our daily lives were like before the networks were implemented. However, what I am clear about is that now it is difficult for me to conceive the rest of our social development without them. This is how today we dedicate ourselves not only to making the existence of social networks possible. 

But also to build around them our ways of communicating, informing ourselves, entertaining ourselves, thinking and behaving. The beginning of social networks To answer the question posed in a couple of previous paragraphs, it only remains to say that the boom began with the creation, first, of computers and, second, of the Internet. The internet, for its part, brought ecuador cell phone numbers list with it a proposal in which it was precisely necessary to create an information network that was accessible to a certain group of people. Little by little, the internet began to respond to a perhaps more important call and that was to respond to man in his need to become social, and for this, he created platforms in which groups of people could interact with each other, not only to nurture the information, but to create strong interpersonal relationships no matter where in the world they were located. What the proposal brought Every day this proposal of the internet appropriates more spaces to the point of being introduced in our mobile devices that make it possible, in turn, to obtain more frequently the objective of creating virtual communities in which it would be possible to contact thousands of people and receive response from them in just seconds and all through, precisely, social networks . That's right, social networks are then a space that has been implanted in our lives and from which it is now difficult to leave. That is why not only people have been curious to explore this type of social relationship, but also public entities, educational institutions, governments, companies and brands, almost all of them. Apart from this reflection on the custom of social networks, I have also been concerned about how each of them has managed to gain a specific space in our daily use and also how even companies, with the help of marketing, they manage to obtain benefits from them; thanks to the fact that they are suitable platforms that generate contacts with users based on content of interest that can be easily disseminated. Indeed, as corresponds to this article, marketing in Latin America does not miss the opportunity to make use of such tools at all, and I can certainly tell you that in this region of the world we have the largest and most interested markets in the consumption of information through social networks. The most used social networks in Latin America It would be almost impossible to determine the number of social networks that exist today worldwide. There are even some that in the West we cannot even identify and that, in fact, achieve greater numbers of active users than Facebook. However, for the purposes of this article, we will not work with them. It is not free that you have mentioned Facebook as an example of comparison. It is no secret to anyone that this social network is ahead of all others. However, each of them is made up of elements that make them special to develop digital marketing strategies . Facebook What makes Facebook take the lead over other social networks? Well, Facebook, like all social networks, has a main function and that is to connect people both locally and globally. It also serves to discover and create friendships that are in a certain harmony to consume content , with the possibility of sharing it, giving feedback, and more. Facebook has established itself as the preferred social network due to the flexibility it has to adapt to the needs of people to share information and relate to each other there. It is the network with the largest number of active users worldwide, even occupying 96% of the participation . Finally, regarding Facebook, it can be said that it is the tool for disseminating content most used by the media. Twitter Although Facebook, in fact, is the social network by autonomy, it is important to highlight that there are others that occupy significant places in the users. Among them is Twitter, a social network with a 56% share that is based on microblogging that works in real time and is used to publish and share short content of just 140 characters. 

Instagram There is also Instagram, whose function is to allow editing, cropping and adding effects to photos taken with cell phones. It is, in fact, a network that, although it has a virtual space on the Internet, stands out for being an application that was initially created only for mobile devices. Other social networks Among the others, there is also YouTube , which is based on providing a free storage space where it is possible to upload, share and download audiovisual content. There is also Google +, a social network that provides facilities to create communities of friends but that has the possibility of integrating other popular Google services such as Gmail, Google Maps, Calendar, Documents, among others. Finally, there is LinkedIn , Pinterest , Snapchat , Skype, WhatsApp , and so on, I could go on with so many more. To learn more about the description of these social networks, you can enter the following link: The 5 most used social networks in Latin America. The use of social networks in Latin America Before starting, I would like to mention that Latin America is a region of the world that is showing great growth. So much so that it has become one of the most important rising economic powers in the world. In terms of social networks, this continent is not far behind either. Starting because today, Latin America already has around 320 million internet users , of which it has been shown that 95% of the connections are for the use of social networks.